Search engine traffic can be a huge part of your digital marketing strategy. SEO traffic is the number of visitors who have visited your website after typing a search term into a search engine, like Google or Bing.
Organic traffic is also a key KPI that you should track for your SEO strategy. This traffic metric is a great way to show how well your SEO efforts are working for your business.
SEO Audit and Analysis Tools
Whether you’re an SEO specialist or an online business owner, it’s essential to audit and analyze your website on a regular basis. Like any strategy, SEO requires monitoring and maintenance to stay ahead of competition and keep Google’s algorithms updated.
Using an SEO audit tool can help you identify the technical aspects of your site and find problems that could negatively affect your rankings. These tools also offer keyword insights and backlink monitoring.
SE Ranking’s Website Audit tool crawls websites for more than 70 technical SEO parameters. It also offers a sitemap generator that can inform search engines which pages on your site need to be crawled and indexed.
Screaming Frog is a free and installable crawler that scrapes data from web pages’ HTML. It can track server errors and broken links, analyze meta descriptions and page titles, flag up blocked URLs, find duplicate content, and identify temporary and permanent redirects.
The software can scan more than 500 URLs per crawl and offers real-time reporting. It has many features that can make your job easier, such as an integrated link scanner and a built-in search bar that allows you to perform a quick search without having to open a new window.
SE Ranking’s SEO platform includes over 40 tools for keyword research, competitor analysis, PPC, and content optimization. It also has a number of SEO audit tools that allow you to check your rankings and monitor the performance of your competitors.
SEO Website SSL Certificate Checker Tools
SSL certificates are important for any website because they allow the website to keep the information of its visitors private. They also ensure that the data is encrypted when sent and received over a secure connection between a web server and a browser.
Whenever an SSL certificate expires, your site and the data it contains will no longer be secure. To avoid this, you need to monitor your certificates with a tool that can automatically alert you when they’re about to expire.
There are a few tools that can help you track SSL expirations, including Let’s Monitor and DigiCert. These services offer comprehensive monitoring and can notify you by email or text message when a certificate expires.
These services also monitor uptime and performance, so your site stays responsive and data is protected. They also provide threat and malware detection, and they use globally distributed servers to ensure you have the best possible experience on your site.
Another great option is Sematext Synthetics, which offers not just validity check but also certificate chain and tracking changes. This proactive certificate monitoring tool can alert you when the certificate on your website is about to expire or if it has been compromised by hackers. It can send notifications through various channels, including Slack, Twilio, Zapier, VictorOps and custom hooks.
SEO Website Keyword Tracking Tools
Keywords are a key part of SEO, and it’s important to track their performance. A keyword strategy can boost your site’s search engine rankings, which in turn leads to more traffic.
The best keyword tracking tools will give you a bird’s eye view of your keywords and allow you to find new opportunities to outrank your competitors. They also let you create detailed reports and get ranking updates automatically.
SE Ranking is one of the most popular keyword tracking tools for its accurate rank tracking, backlink research, and seo group buy audit features. It offers an easy-to-use interface, making it an excellent choice for digital agencies and in-house SEOs alike.
SERPStat is another powerful keyword tracking tool that is praised for its intuitive dashboard and all-in-one features. The tool can also show position changes and group your keywords.
Ranktracker is another popular SEO tool that offers an advanced suite of SEO tools for both agencies and in-house teams. It can cross-reference data collected from your website and compare it to the latest search engine data to determine how your site ranks across all major search engines. It also provides a host of other features, including local rank trackers, competitor analysis, and more.